Looks like a normal tote. Acts like a baby bag. The Large Wade is great for parents of newborns who cant leave the house without bringing everything with them. And bring everything they can with pockets for wipes, bottles, and lovies, and whatever else their new bundle of joy needs. But its not just about baby, theres an exterior phone pocket and interior pouches for mom and dad. And since lack of sleep has no doubt clouded your memory, the Large Wade has not one, but two key leashes to help you remember where you put your keys and your little ones binky. Youve got this! Please apply via the partnership form: https://dagnedover.wufoo.com/forms/dagne-dover-partnership-form/.